Yesterday’s launch of the so-called “search engine rival to Google,” Cuil, went a bit less smoothly than I imagine the creators (ex-Google employees) planned. Well, less smooth in some ways and phenomenal in others.Let’s start with the phenomenal: Clever name — despite the foreign spelling ( the Gaelic word for knowledge) it’s still easily spelled and remembered Positioned very specifically …
Continue Reading: Cuil — Case Study of a Brand Out of Control

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