5Aug2008
Filed under: Online Marketing
Author: JW
In a recent op-ed piece in Advertising Age, branding expert James Gregory of consultancy CoreBrand contends that Chief Marketing Officers are more qualified to rise to the CEO position than any other executive in the corporate C-suite.Do I agree with his assertion? Absolutely. Do I think there will be a movement of CMOs to the top job? Not a chance.Here …
Continue Reading: CMO to CEO: Is this a Trend?
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