by Stoney deGeyter

What this is about: This list covers a handful of browser functionality and compatibility issues, as well as user interface with the site via the browser.

Why this is important: The browser is (obviously) what we use to view websites. The goal is to give the visitor the best browsing experience possible, but we have to keep in mind that not all browsers are the same. We must make sure to accommodate different users, ensuring that they get the most value out of the site possible.

What to look for:

  • Visible address bar: Make sure the browser’s address bar is always visible to allow the visitor to know what site and page they are on.
  • Fully functional navigation tools: Don’t take away the users ability to maneuver the site using the browser’s navigational buttons (back, forward, view source, etc.)
  • Visible status bar: Don’t take away the status bar at the bottom of the browser. Information here can be valuable to the user.
  • Site works in multiple browsers: Make sure the site functions properly across multiple browsers and various platforms.
  • No browser hi-jacking: When visitors click a link, don’t hijack their browser by opening new windows that automatically resize. Let the visitor control how they want links to open.

Did I miss anything? Add to this list with your comments below. Check out all Web Marketing Checklists in this series.

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Continue Reading: The Best Damn Web Marketing Checklist for Browser Issues

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