It’s old news to say that many newspapers are struggling to bolster flagging ad revenues.  Especially with circulation numbers dropping, it’s hard to compete with direct mail for the marketing dollars of local businesses.  Your ad team assuredly has many viable reasons they can recite to a prospective advertiser about why to use your paper as an ad vehicle, but …
Continue Reading: The Competition’s Secret Weapon: How to Win Ad Sales Using Carrier Route Mapping

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