Are You Putting Your Best Blog Posts on Display?

30Oct2008 Filed under: Online Marketing Author: JW

by Mack Collier

I talked to a blogger last week who explained that he had written a
blog post last year that still gets traffic referrals. Which is great,
but this blogger had his post buried in the archives of his blog.
Instead, why not put the spotlight on your best posts?

Think of your blog posts, do some of them seem to get more comments than the average? Did one particular one surprise you by getting 25 links? Then these posts were obviously ones that resonated with your readers! Find a way to put them on display so your audience can find them!

A simple way to do this is to create a ‘best of’ section for your blog that highlights your most popular posts. I did this on my blog by simply creating a section on my blog’s sidebar that links to about 10 of my most popular posts. This is also a great way for new readers to quickly get up to speed on what I discuss on my blog.

If your business sends out a regular newsletter, then why not add a link to a blog post with each one? This is a great way to focus on your blog’s best content, but it can also expose your blog to a new audience!

So start thinking about ways that you can resurrect some of those posts that might be buried in your blog’s archives, but that still generate interest from your readers!

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