John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)Since 1985 the number of channels has grown 6X – causing viewership hours per channel decrease by 50% …
Continue Reading: TV is Dead – but that’s good news for the Marketer

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