12Nov2008
Filed under: Online Marketing
Author: JW
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner. Lee wanted …
Continue Reading: Successfully Engaging Customers with a Cause
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