by Mack Collier

At one point or another, every blogger struggles to find new content
ideas for their blog.  For some of us, ideas for posts come easily, but
if you’re a blogger that’s constantly wracking your brain for the next
post idea, launching a blog post series could be your solution!

What do I mean by a blog series?  I mean that once a week, month, or even day, you post around a certain topic, or collect other posts around a certain topic.  Or it could simply be highlighting some of your favorite posts. 

A great example is a series launched by Steve Woodruff called ‘Five in the Morning’. Originally, the series started out with Steve highlighting 5 valuable blog posts he found, in a new post of his own.  Steve would then go to Twitter, and leave a tweet promoting the series, but also letting the five bloggers that he had spotlighted, know that he had included them!  This is a great idea for three reasons; 1 – It gives Steve more posts for his blog, and exposes his readers to new blogs, 2 – By promoting the series on Twitter, he drives more traffic to his post, and 3 – By notifying the bloggers on Twitter that he profiled them, he gives the bloggers incentive to promote his post as well!

But blogging companies can do this as well.  Graco features Wondrous Wednesdays posts where the company puts the spotlight on their employee’s families, and their customers.  This is the best idea for a company blog post series I have ever seen.  It works so well because it puts the spotlight on the company’s employees, as well as customers.  I’ve blogged about this before, but people want to know more about your company’s employees, and their fellow customers!

Another possibility could be to post industry-specific news stories once a week, say every Tuesday.  You are likely already reading about the current events in your industry, so why not collect the best stories you find into one post that you share with your readers?  This is an excellent way to not only get a weekly post for your blog, but more importantly, you are creating valuable content for your readers!

So start thinking about ways that you can create a regular blog post series.  If you only add one post a week this way, that would likely be enough to help you see a nice boost in your blog’s readership! 

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Continue Reading: Need More Blog Posts? Then Start a Series!

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