by Mack Collier

Plenty of companies and small businesses are curious now to learn how
they can use social media to grow their businesses.  Unfortunately, far
fewer businesses are willing to invest the time to understand what
these tools are, and why people are so excited about using them.

A few nights ago, Amber Naslund put a one-word tweet on Twitter that perhaps encapsulated how she was feeling at that particular moment;

“Frustrated“.

And she explains what happened next:

Within seconds, I received 24 (yes, 24, on a Friday night no less)
replies from people asking what the matter was. I got another half
dozen direct messages, some of which were from people I’d barely
corresponded with but whose names and little 1″ faces I’d come to
recognize. Everyone expressing concern and a desire to help.

And if you’re a company that wants to start blogging, or start using Twitter, you need to understand why this happened.  It happened because people aren’t on Twitter and aren’t blogging so they will be in a position to receive your marketing messages.  They are using social media to connect with other people.

If you aren’t willing to connect with your customers via social media as real people, then you are wasting everyone’s time. 

Check out our small business news site.


Continue Reading: Remember, Social Media Are PERSONAL Communication Tools!

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