Find Your Blog’s ‘Bigger Idea’

8Jan2009 Filed under: Online Marketing Author: JW

by Mack Collier

Most companies are pretty boring. Most company blogs are pretty
boring. And you guessed it, most companies that blog spend way too
much time blogging about themselves. So how do you excite readers? By
finding your blog’s ‘bigger idea’.

A big mistake that many businesses make when they launch a blog is that they position it as a promotional tool. Instead, most blogs function much better if they cover a larger area, such as an industry that the company operates within, or its relevant subject matter. Instead of blogging about your company’s pet grooming products, why not blog about how to properly groom your pet? Instead of blogging about your listings on your realty blog, why not blog about 10 Questions You Must Answer Before Buying Your New Home?

The idea is to create value for your readers by educating them and creating informative content. Instead of focusing that education on your company and its offerings, find your company’s ‘bigger idea’, and blog about that. The idea is to provide value and education for your readers, and as a byproduct, this helps not only create value for your readers, but it also helps establish your expertise. Which would you rather read about, a blog that focuses on the running shoes that a company sells, or a blog that focuses on running?

Find the ‘bigger idea’ for your blog. It will make your blog more interesting to your readers, and it will help you promote your company.