It can be illuminating to compare the strategies of the major cloud platform vendors. Instead of matching currently exposed features, let’s imagine what each major player could do to tack away from competitor strengths and toward their own. For example, Google.

Unlike Amazon Web Services or Microsoft’s forthcoming Azure cloud, Google’s overall application architecture is firewalled off from direct developer access. Yes, AppEngine can be addressed directly, as can the Google APIs. But to date there is no easy way to engage with Gmail Labs unless you are a Google engineer with 20% of your time on your hands. If you’re a Salesforce, you can invest in API connectors and leverage your own cloud. Or you can add gadgets from your iGoogle toolchest.


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