Links for 2009-02-01 [del.icio.us]

2Feb2009 Filed under: Web 2.0 Author: JW

Doubling sales in the downturn with Web 2.0
"Use a scalpel, not a machete, to cut corporate costs." A good, if high-level articles that explores how to maximize business returns with Web 2.0 in the downturn. Dovetails nicely with our latest work on ZDNet.
Top Enterprise 2.0 Tips for Improving Workforce Collaboration in 2009 | SocialComputingMagazine.com
More than just tips, these are good frames of references and starting points for using Enteprise 2.0 in your organization from David Booth. My favorite is "connecting your enterprise to the world". This is one area that many organizations are struggling with as they try to do it safely and predictably.
The FASTForward Blog » Enterprise 2.0 and the Economy: Time to Think Outside the Box: Enterprise 2.0 Blog: News, Coverage, and Commentary
Joe McKendrick does a good job of covering my latest ideas on using 2.0 to thrive in the economic downturn on the FastForward blog. A good summary if you don't have time to read my full article.
When Talking About Business Models, Remember That Profits Equal Revenues Minus Costs
More excellent insight from Fred Wilson about Internet startups, online business models, and revenue vs. cash. Important insight for anyone in business that needs to understand how next-generation economics are not what Wall Street was doing, but what the Web is doing today.
Ruby 1.9.1 Released – First Production Release of the Fastest Ruby Ever!
Ruby, one of the most popular Web development languages and the motive force behind Rails, just got twice as fast. Good news since Ruby was one of the slowest of all Web development languages despite being highly productivity-oriented.
Coaxing Web 2.0 into the Enterprise
Intriguing new eWeek bit on "coaxing Web 2.0 in the enterprise" cites study saying 2.0 works best when IT plays no role at all. That's not generally what we see as long as the IT department is motivated, but the McKinsey source seems quite solid.