Trinitude Network

Question 1: Do I do it myself?
Question 2: Do I have the time?
Question 3: What is my time worth?
Question 4: Is my time better spent on other things?
Question 5: Do I have the knowledge and skills to do it right?
Question 6: Do I have the time to stay up to date in critical knowledge?
Question 7: What if I screw up the site?
Question 8: Is this something I really want to do along with my regular work?
Question 9: Will this take me away from my family?
Question 10: Is this worth the cost of NOT hiring or outsourcing?
Question 11: Will this diminish my capabilities at being effective that my primary job?
Question 12: Do I sub out part of it and do the rest myself?
Question 13: Do I delegate in-House or use sub-contractors?
Question 14: What parts do I do myself?
Question 15: What work can be given to the other person(s)?
Question 16: How do I ensure that all the sub-contractors are working in unison together?
Question 17: How do I know who to blame if my search marketing or optimization doesn’t work?
Question 18: Do I hire someone to do it?
Question 19: Do I pay someone to learn search marketing on the job?
Question 20: Do I have the resources to teach or pay someone to learn the craft?
Question 21: Will I have to pay for additional resources such as conferences, books, etc.?
Question 22: What if someone learns it and leaves?
Question 23: What if I can’t find someone capable of learning the craft?
Question 24: What if they screw up my site or get me thrown out of the search engines?
Question 25: Do I hire someone with experience?
Question 26: How much is that going to cost me?
Question 27: How do I know they can do what they claim?
Question 28: Will they have all the skills necessary?
Question 29: Will I have to pay additional dollars as they sub-contract out specialty work?
Question 30: How much will I have to pay to keep their knowledge current?
Question 31: Will they expect to attend all the major SEO trade shows?
Question 32: What if the SEO engages in “black hat” activities that screw up my site or get me thrown out of the search engines?

Question 33: Do I hire a firm or a consultant?
Question 34: Do I hire a SEM consultant?
Question 35: Can a consultant do everything I need or do I have to do it myself?
Question 36: Will a consultant have all the skills necessary to complete the job?
Question 37: Will the consultant sub work out to other consultants?
Question 38: Will I be forced to pay additional fees sub-contractors?
Question 39: Will a consultant spend enough quality time on my account?
Question 40: Will I be able to get a hold of a consultant when I need them during business hours?
Question 41: Do I Hire an SEM Firm?
Question 42: Will a firm have qualified people working on my account?
Question 43: Will a firm have too many clients to give me quality time?
Question 44: Does the size of the firm matter to me?
Question 45: Is the firm a “ranking factory” or will they be sure to pay attention to my needs?
Question 46: How responsive will my search marketing firm be with my concerns?
Question 47: Will my calls and emails get answered?
Question 48: How much should search marketing cost?
Question 49: What should be included in my campaign?
Question 50: What should not be included in my campaign?
Question 51: What will my payment plan?
Question 52: Will I get the return on my investment?
Question 53: How soon should I expect to see results?
Question 54: What kind of results should I expect?
Question 55: Will I have to give up too much control of my site?
Question 56: Am I willing to give out sensitive site access information?
Question 57: Will I implement recommendations as they are provided?
Question 58: Can I veto recommendations and still expect results?
Question 59: Will I be expected to do anything?
Question 60: How much will I have to be involved?
Question 61: How much will I be allowed to be involved?