“Keep your eyes on the prize…hold on.”…Bruce SpringsteenMany of the paid search accounts that I’ve worked with contain a geographical component and I have a well-used spreadsheet that contains the names of the biggest U.S. Cities, States, and State Abbreviations for those accounts.  I often combine this list with my “core” keywords so that my ads can reach the geographical …
Continue Reading: A Minimalistic Paid Search Tip

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