The California Tortilla I love has left me with a bitter taste and a touch of indigestion.  And it has nothing to do with the food.  Or my views on their marketing. In fact, the company’s online brand promotion program (http://www.facebook.com/home.php#/pages/california-tortilla/43773552194?ref=s) is exceptional.  It’s quirky and homespun and, most important, consistent with the in-store dining experience. What I find grating is marketing …
Continue Reading: Bitter Taste for Social Media Insourcing

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