There is a comprehensive list of things that rarely influence the return on investment and ultimate success of a social media campaign.  This list of irrelevance includes: Twitter, Reddit, Digg, Mixx, Flickr, Wordpress, Typepad, Blogger, Posterous, YouTube, LinkedIn, and…yes…even Facebook. It’s not that these Web 2.0 offerings fail to deliver impact.  In fact, they are critical when it comes to the …
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