SEO / SEM Category

Will Think For Cold, Hard Cash

In: SEO / SEM

How Much is The iPad? It’s Free by Miriam Ellis I just finished reading, for the second time, a remarkable book by New Yorker writer, Ian Frazier entitled On The Rez. This book was published awhile back, and has nothing whatever to do with SEO or SEM. It’s an unsentimental and insightful account of the [...]

Posted by randfish When I started in the SEO field (circa 2003), the job responsibilities weren’t easy, but the list was relatively small. Over the next 5 years, those responsibilities increased, but it was primarily in tactical and knowledge sorts of ways. A 2003 vs. 2008 rundown might look something like: (Notes on image above: There’s [...]

Will Think For Cold, Hard Cash

In: SEO / SEM

by Miriam Ellis I just finished reading, for the second time, a remarkable book by New Yorker writer, Ian Frazier entitled On The Rez. This book was published awhile back, and has nothing whatever to do with SEO or SEM. It’s an unsentimental and insightful account of the author’s time spent on the Pine Ridge [...]

Am I the only one who gets a warm, fuzzy feeling from a well-crafted, super-targeted landing page? Right, I didn’t think so Landing pages tend to suck more often than they inspire. Local landing pages are even worse in many cases; with hapless advertisers throwing Google AdWords coupons away by simply sending you to their [...]

Posted by dohertyjf Google announced the +1 button in March much to the enthusiasm and confusion of webmasters and SEOs the world over. "What’s the point?", people asked. "Why should I +1 a site? Should I implement it on my site?" It seems the answer now is clear, with the launch of the Google+ "social [...]

by Stoney deGeyter Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your content can effectively reach your audience. So far in this series, everything we have discussed has to do with the set-up and [...]

Posted by Aaron Wheeler  A site can be a lot like a mullet: business in front, party in the back. How do you muss it all up and keep a site in style? Any given website naturally attracts a broad set of visitors, and herding that diverse audience onto the right pages is a huge [...]

by Mike Moran When I was a kid, sometimes my father called me a dirty little schema. (He’s from Brooklyn.) OK, OK, he didn’t spell it that way. It wasn’t long ago when “schema” was a word only used by database geeks. Microformats and rich snippets are even more obscure terms, but they are becoming [...]

Posted by Jason Stinnett @ Internet Exposure This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As you may have heard, Google recently [...]

by Mike Fleming What I’m about to tell you will totally revolutionize your PPC campaigns and make you A LOT more money.  It’s simple, but not well known and not widely practiced.  Most of your competition isn’t doing it.  This is why you should be.  Really, I should not be telling you this.  I should [...]

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How Much is the iPad