Trinitude Network

Pay Per Click

Pay Per Click

Our unique Pay Per Click Management (PPC) approach ensures we are driven by your objectives, not your spend.

Paid Search is where the advertiser pays to appear within the major search engines under targeted search terms. The payment model is Cost Per Click (CPC); you only pay when a consumer identifies your listing and clicks through to your site.

ONLINE ADVERTISING PROGRAMS

Contextual Advertising is also known as content-targeted advertising, which means that your advertisement is shown on a Web site that is ‘in context’ to your specific product or service. This advertising technology works by publishing your text or rich media advertisement on the relevant Pay Per Click (PPC) affiliated Web sites that best match your selected targeted keywords or channels.

Our network serves over 900 million ad impressions each month by partnering with over 100,000 specialized Web sites. Your ad listings will instantly appear on our affiliated Web sites that have related content to your product or service. Our network is constantly improving to deliver ever more conversions and greater returns on investment (ROI).

VALIDATION SYSTEM

Our advanced advertising technology analyzes every click and impression to determine whether they are quality clicks or artificially generated. The system will automatically identify and filter all invalid traffic in real time based on the visit patterns. To ensure the accuracy of the validation system, our traffic control team will examine all the traffic on a daily basis. Any suspicious traffic will be removed and credited back to your Pay Per Click (PPC) account.

How We Operate Pay Per Click Management (PPC)

Genio will work with you to understand what your objectives are. We will undertake the following:

• Campaign Planning
  Understand your business objectives, business model, market research
• Keyword Analysis
  Identify main keywords and secondary keywords for your Pay Per Click (PPC) campaign
• Competitor Analysis
  Identify main competitors and their online strategies
• Site Analysis & URL Specification
  Full review of client website regarding site usability, navigation and communication of client products/services
• Copywriting and creative for ad listings
  Optimize creative to be relevant to search term, offer-specific information
• Campaign Setup
  Pay Per Click (PPC) Ad group creation, deep linking specification, engine submission
• Real Time Bid Management And Reporting
  Setting optimum CPC and bid rules for each keyword
• ROI Analysis And Campaign Optimization
  Optimizing your ads throughout the campaign to maximize ROI